How 3D Billboards Unlock the Power of Brand Symbols
Around the world, more and more brands are discovering the creative and commercial potential of 3D billboard technology. With their ability to break through visual noise and capture attention in high-traffic locations, 3D billboards offer a powerful alternative to traditional 2D displays. Not only are they more engaging, but their memorability and visual impact also give campaigns greater longevity. Today’s audiences are constantly exposed to visual content, raising the bar for what truly stands out. As a result, 3D billboards have become a compelling tool for brands aiming to create lasting impressions.
Key insights
Point of View
- More and more luxury brands are realizing the importance of visual communication, and are strengthening brand visual memories in different ways to better help build the brand’s image and attract foot traffic. In this case, Tiffany cleverly utilized the huge building and the sky to make an interesting combination with the product, which has a strong visual appeal to attract people’s attention. At the same time, we found the brand symbols are highly valuable brand assets to reduce the difficulty & budget during communication: The Tiffany Blue (the brand color) perfectly matches with the sky, so the photo can easily recall connection with Tiffany. As we could estimate, this campaign is highly cost-effective for production because of the clever strategy and utilization of brand color.
- What makes the brand symbol valuable and sustainable in long term? A superior brand symbolism tends to be abstract. The first reason is that it will be more easily evoked because of its abstraction. Another reason is that it allows the brand to expand. Abstract visual assets are easily transferrable to other sub-brands like Comme des Garçons.
From internship summer bootcamp 2023
13 Jan 2023
