Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site.

# Potential • Catalysis • Reaction

Potential • Catalysis • Reaction

## Sitemaps

- [XML Sitemap](https://www.brandcatalyser.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.brandcatalyser.com/blog/)
- [Best in Marketing: Brand Catalyser Takes the Spotlight at ABF Young Hero](https://www.brandcatalyser.com/news/youngheroaward-abf-smallbizweek/) - Congratulations to our founder Christie Ding and the Brand Catalyser team that have been awarded as a winner for the Young Hero Awards under the category of BEST MARKETING in 2022 hosted by the Australian Business Forum (ABF)!
- [Brand Catalyser Moderates Global Victoria Fireside Chat with Commissioner for Victoria to Greater China](https://www.brandcatalyser.com/news/brand-catalyser-moderates-global-victoria-fireside-chat-with-commissioner-for-victoria-to-greater-china/) - Brand Catalyser Moderates Global Victoria Fireside Chat with Commissioner for Victoria to Greater China Brand Catalyser was honoured to participate in an insightful fireside chat hosted by Global Victoria, featuring Victoria’s Commissioner to Greater China, Mr Leigh Howard. The event brought together government representatives and business leaders to discuss the future of Victoria’s engagement with
- [What Made Valentine's Day 2026 Campaigns Actually Cut Through ](https://www.brandcatalyser.com/news/what-made-valentines-day-2026-campaigns-actually-cut-through/) - What Made Valentine's Day 2026 Campaigns Actually Cut Through Valentine’s Day is one of the most competitive moments in the marketing calendar. Every brand wants a piece of it, but most stick to the same playbook: red hearts, couples in soft focus, and “limited time” discount codes. The campaigns that actually broke through in 2026
- [The Complete Guide to Xiaohongshu (RED) Brand Collaboration: Navigating China's Most Influential Social Commerce Platform](https://www.brandcatalyser.com/news/the-complete-guide-to-xiaohongshu-red-brand-collaboration-navigating-chinas-most-influential-social-commerce-platform/) - The Complete Guide to Xiaohongshu (RED) Brand Collaboration: Navigating China's Most Influential Social Commerce Platform RED (Xiaohongshu or Little Red Book) has over 300 million monthly active users, primarily young, affluent urban women. It sits at the intersection of social media, e-commerce, and trusted recommendations. But here’s the catch: the commerce rules are strict; content standards are high,
- [Korea’s Pet Supplement Market: A $1 Billion Opportunity You Can't Ignore](https://www.brandcatalyser.com/news/koreas-pet-supplement-market-a-1-billion-opportunity-you-cant-ignore/) - Korea’s Pet Supplement Market: A $1 Billion Opportunity You Can't Ignore Introduction South Korea’s pet supplement market is booming. With 15.46 million pet owners (30% of the population) spending ₩194,000 monthly per household, this is one of Asia’s hottest pet care markets. Supplements account for 22.5% of total pet expenses, signaling this category as essential to
- [How Young People Are Redefining Alcohol: From Social Drink to Emotional Ritual](https://www.brandcatalyser.com/industry-reports/brand-catalyser-x-worldfirst-scaling-beyond-borders-at-the-global-scaling-summit-gss-2025/) - How Young People Are Redefining Alcohol: From Social Drink to Emotional Ritual 01 Trend Insight: When Alcohol Becomes an “Emotional Drink” A quiet but powerful change is happening in the drinking culture of young consumers, and the data makes it impossible to ignore. Among Gen Z consumers of legal drinking age, active drinking participation rose from
- [Navigating Southeast Asia: Key Challenges for Australian Brands and How to Overcome Them](https://www.brandcatalyser.com/news/navigating-southeast-asia-key-challenges-for-australian-brands-and-how-to-overcome-them/) - Navigating Southeast Asia: Key Challenges for Australian Brands and How to Overcome Them Expanding into Southeast Asia is an exciting opportunity for Australian brands. With a fast-growing middle class, increasing demand for high-quality products, and vibrant retail environments, the region offers huge potential. But many businesses underestimate just how complex these markets can be. At Brand
- [From Products to Experiences: Understanding Today’s Australian Consumers](https://www.brandcatalyser.com/news/from-products-to-experiences-understanding-todays-australian-consumers/) - From Products to Experiences: Understanding Today’s Australian Consumers Consumer behaviour is changing rapidly, and one of the most noticeable shifts in Australia is the growing influence of experience-driven consumers. Rather than focusing on material possessions, many Australians are choosing to invest in experiences that enrich their lives, create genuine connections and leave lasting memories. Several
- [Growing Your Brand Through Community Connections: A View into the Australian Market](https://www.brandcatalyser.com/news/growing-your-brand-through-community-connections-a-view-into-the-australian-market/) - Growing Your Brand Through Community Connections: A View into the Australian Market In Australia’s diverse and dynamic marketplace, more businesses are turning to community events as a powerful way to grow locally. By aligning with the values and interests of the people around them, brands can create meaningful connections that go well beyond traditional advertising.
- [Top Skincare Trends in China: What International Brands Need to Know](https://www.brandcatalyser.com/news/top-skincare-trends-in-china-what-international-brands-need-to-know/) - Top Skincare Trends in China: What International Brands Need to Know China’s skincare market has become one of the fastest-growing in the world, driven by rising disposable incomes, urbanization, and a deepening focus on self-care. For international brands, understanding the latest trends is essential to connect with consumers, capture market share, and sell skincare China.
- [The Role of Localization in Cross-Border Marketing Success](https://www.brandcatalyser.com/news/the-role-of-localization-in-cross-border-marketing-success/) - The Role of Localization in Cross-Border Marketing Success In an increasingly interconnected world, businesses are no longer bound by geographical borders. Cross-border marketing offers companies the opportunity to reach new audiences, tap into diverse markets, and accelerate growth. However, entering a foreign market is not as simple as translating advertisements into a different language. Success
- [Vietnam’s E-commerce Shakeup: Who’s Really Winning?](https://www.brandcatalyser.com/news/vietnams-e-commerce-shakeup-whos-really-winning/) - Vietnam’s E-commerce Shakeup: Who’s Really Winning? Vietnam’s e-commerce sector is entering a new era. With a projected 35% CAGR from 2024 to 2028, the market is growing at breakneck speed. But as competition intensifies, four platforms are vying for the top spot: Shopee, TikTok Shop, Lazada, and Tiki. So, who’s truly leading the charge? Market
- [China Retail Entry 2025: Why International Brands Are Investing Now](https://www.brandcatalyser.com/news/china-retail-entry-2025-why-international-brands-are-investing-now/) - China Retail Entry 2025: Why International Brands Are Investing Now As the world’s second-largest economy with a population over 1.4 billion, China remains one of the most promising markets for international retail expansion. In 2025, the Chinese retail landscape is more dynamic than ever, driven by rising consumer spending, digital innovation, and evolving shopper expectations.
- [Trends Shaping the Future of Cross-Border Marketing in 2025](https://www.brandcatalyser.com/news/trends-shaping-the-future-of-cross-border-marketing-in-2025/) - Trends Shaping the Future of Cross-Border Marketing in 2025 As globalisation and digital transformation continue to redefine the business landscape, cross-border marketing is becoming strategic, data-informed, and culturally attuned. In 2025, brands aiming for international growth must move beyond simple translation and instead adopt a hyper-local, insight-led approach enabled by technology. Here are some
- [Empowering Businesses with Expert Guidance for your New Market Entry](https://www.brandcatalyser.com/news/empowering-businesses-with-expert-guidance-bing-xia-joins-our-advisory-committee/) - Empowering Businesses with Expert Guidance: Bing Xia Joins Our Advisory Committee Empowering Businesses with Expert Guidance: Bing Xia Joins Our Advisory CommitteeAt Brand Catalyser, we believe that exceptional results are driven by expertise, collaboration, and strategic insight. This is why we’re thrilled to welcome Bing Xia to our advisory committee. With an illustrious career spanning
- [From Strategy to Success: A Real-World Guide to China’s Competitive Market](https://www.brandcatalyser.com/news/from-strategy-to-success-a-real-world-guide-to-chinas-competitive-market/) - From Strategy to Success: A Real-World Guide to China’s Competitive Market Entering the China market offers huge potential—but many brands underestimate the challenges. In this article, our Co-Founder and Head of Client Solutions, Christie Ding, shares key lessons from years of hands-on experience helping global brands succeed. From moving fast to choosing the right partners
- [How Cross Border Marketing Campaigns Help Businesses with Localised Positioning](https://www.brandcatalyser.com/news/how-cross-border-marketing-campaigns-help-businesses-with-localized-positioning/) - How Cross Border Marketing Campaigns Help Businesses with Localised Positioning In today’s interconnected global economy, expanding into new markets offers vast opportunities for growth. To be successful, businesses must resonate with local consumers—understanding their needs, preferences, and cultural nuances. This is where cross-border marketing campaigns become vital. These campaigns allow businesses to maintain a unified
- [Things you Need to know about Livestream E-commerce](https://www.brandcatalyser.com/industry-reports/things-you-need-to-know-about-livestream-e-commerce/) - Experiential e-commerce is a customer-centric strategy that strengthens the bond between the brand and consumer through a virtualised shopping experience.
- [Brand Catalyser Bootcamp: Real Projects, Real Mentors, Real Growth](https://www.brandcatalyser.com/news/brand-catalyser-marketing-intern-bootcamp-2021/) - Brand Catalyser Bootcamp: Real Projects, Real Mentors, Real Growth About the Organiser – Brand CatalyserBrand Catalyser (BC) is an advertising agency based in Melbourne, Adelaide, Shanghai and Nanchang. BC helps brands to build a better brand experience for Chinese customers through our knowledge and expertise of local markets with the aim to overcome language, cultural
- [Unlock Growth in China with Smart WeChat Marketing](https://www.brandcatalyser.com/china-market-knowledge-share/wechat-marketing-services-in-china-southeast-asia/) - WeChat is the Chinese “one-for-all” communication and social app, that can help connect your business with your consumers. To unleash the power of this super app, let us walk you through how your business can use capitalise on WeChat content marketing and other WeChat marketing services.
- [Boost Brand Growth in China with Weibo Power](https://www.brandcatalyser.com/china-market-knowledge-share/weibo-marketing-agency-weibo-marketing-services-in-china-southeast-asia/) - Sina Weibo is China’s answer to Twitter. Sina Weibo marketing has long been one of Chinese marketers’ favourites, due to the platform’s unique characteristics.
- [How to Win on Little Red Book: A Brand’s Guide to Marketing in China](https://www.brandcatalyser.com/china-market-knowledge-share/little-red-book-marketing-services-in-china-southeast-asia/) - Combining its rich vault of user content, a plethora of KOLs and integrated eCommerce function, Little Red Book provides ammunition to marketers for exceptional marketing results. No wonder that most major brands have landed on the platform, from international luxury brands to local emerging stars.
- [New opportunity of small-medium ANZ brands to enter China’s Market with Tmall Global](https://www.brandcatalyser.com/china-market-knowledge-share/new-opportunity-of-small-medium-anz-brands-to-enter-chinas-market-with-tmall-global/) - In this webinar, Brand Catalyser together with Tmall Global Australia will introduce Tmall Global MiniStore entry requirements and marketing strategies to help you start your brand’s entry to the Chinese market.
- [Facebook Community Groups - A Shortcut to Vietnam's Gen Z's Heart](https://www.brandcatalyser.com/sea-markets-knowledge-share/facebook-community-groups-a-shortcut-to-vietnams-gen-zs-heart/) - As a "hyper-connected" generation, Gen Z considers community groups - Community Group as a "shelter" to freely share opinions, interests and humorous content in daily life. This is also a fertile ground for brands to bring marketing messages closer to this customer group.
- [Is WeChat Video Ads a Marketing Breakthrough?](https://www.brandcatalyser.com/news/is-wechat-video-ads-a-marketing-breakthrough/) - On July 18, BMW China released the first "WeChat Video Page Feed Ads" on WeChat, and the advertising function of WeChat video accounts were officially launched.
- [SK-II and Great White Rabbit IP Collaboration for Chinese new year](https://www.brandcatalyser.com/china-market-knowledge-share/sk-ii-and-great-white-rabbit-ip-collaboration-for-chinese-new-year/) - SK-II and Great White Rabbit IP Collaboration for Chinese new year As the Year of the Rabbit approaches in 2023, SK-II has teamed up with the beloved Chinese heritage brand Great White Rabbit (大白兔) to launch a limited-edition skincare collection. This collaboration blends the nostalgia of a childhood milk candy with the prestige of a
- [Luxury brands are becoming ever-competitive to gain younger customers](https://www.brandcatalyser.com/go-to-market-solutions/luxury-brands-are-becoming-ever-competitive-to-gain-younger-customers/) - Luxury brands are becoming ever-competitive to gain younger customers Louis Vuitton has launched an extensive global collaboration with 93-year-old Japanese avant-garde artist Yayoi Kusama (草間彌生), rolling out a wide range of products including clothing, leather goods, accessories, and even perfumes. This partnership isn’t just a one-off capsule—it’s a fully immersive, multi-market campaign that highlights Kusama’s
- [Smart Beauty Expansion Begins Here: Brand Catalyser @ Cosmoprof 2022](https://www.brandcatalyser.com/news/cosmoprof-asia-2022-singapore/) - Cosmoprof Asia 2022 Singapore was a smashing success with over 15,000 people in attendance and more than 1,000+ exhibitors from 40 countries and regions!
- [Inside AIGC: The New AI Power Behind Targeted Marketing](https://www.brandcatalyser.com/go-to-market-solutions/how-does-aigc-impact-on-marketing-strategy/) - AIGC stands for Artificial Intelligence in Global Communication. It refers to the use of artificial intelligence (AI) in the field of global communication, which includes marketing and advertising.
- [Southeast Asia’s E-Commerce Surge Isn’t Slowing Down Anytime Soon](https://www.brandcatalyser.com/sea-markets-knowledge-share/whats-the-ecommerce-trend-in-south-east-asia-markets/) - E-commerce has seen significant growth in Southeast Asia in recent years. The region's large and growing population, increasing internet and smartphone penetration, and improving logistics infrastructure have all contributed to the growth of e-commerce in the region.
- [Mastering Market Segmentation: The Smart Way to Reach Your Audience](https://www.brandcatalyser.com/go-to-market-solutions/market-segmentation/) - What is market segmentation and why it’s important? Market Segmentation: How to Effectively Reach Your Target Audience.
- [Mastering Competitor Mapping: The Strategy to Stand Out](https://www.brandcatalyser.com/go-to-market-solutions/competitor-mapping/) - Competitor Mapping: How to Identify Your Competitive Landscape
- [How Bottega Veneta Redefined Lunar New Year Storytelling](https://www.brandcatalyser.com/china-market-knowledge-share/china-spring-festival-is-not-only-in-red/) - How Bottega Veneta Redefined Lunar New Year Storytelling Bottega Veneta has launched their 2023 Spring Festival video titled “The Way Home (一路向家)”. Following the poetic visual style seen in their Chinese Valentine’s Day campaign, the film once again adopts a quiet and cinematic tone. This time, it captures the emotional journey of people traveling by
- [Why Little Red Book Is a Must-Have for Brand Growth](https://www.brandcatalyser.com/china-market-knowledge-share/what-is-xiaohongshu/) - Why Little Red Book Is a Must-Have for Brand Growth Xiaohongshu, also internationally known as “Red” is China’s top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into “Little Red Book”. It founded in 2013 as a shopping and lifestyle sharing platform, featured for its UGC (User Created Content).
- [POP MART’s Lunar New Year Drop Sparked a Gen Z Obsession](https://www.brandcatalyser.com/china-market-knowledge-share/culturally-confident-young-generation/) - POP MART’s Lunar New Year Drop Sparked a Gen Z Obsession POP-Mart launched Chinese New Year blind box series celebrating the year of the Rabbit! 16 designs plus a secret CHASE in the series. The campaign also collaborated with TIKTOK which encouraged young KOC to dress themselves to the toys in blind boxes.The campaign was
- [The Secret Behind Lune’s Global Craze and Croissant Obsession](https://www.brandcatalyser.com/go-to-market-solutions/market-from-local-to-global/) - The Secret Behind Lune’s Global Craze and Croissant Obsession IntroductionLune Crossianterie is a bakery franchises in Melbourne that is very well known among locals for selling the “best croissant in the world” (by The New York Time Style Magazine). Lune has proved their stand in the local market with good reputation, by showing the customers
- [The Secret Behind Uniqlo’s Anime Collabs and Fandom Growth](https://www.brandcatalyser.com/go-to-market-solutions/market-collaboration/) - The Secret Behind Uniqlo’s Anime Collabs and Fandom Growth Uniqlo is a Japanese clothing company known for its casual, everyday wear and its use of high-quality, basic materials. Since 2017, the brand has ventured into a new cultural space by launching collaborations with iconic anime and manga properties such as Attack on Titan, One Piece,
- [How 3D Billboards Unlock the Power of Brand Symbols](https://www.brandcatalyser.com/go-to-market-solutions/market-3d-billboard/) - How 3D Billboards Unlock the Power of Brand Symbols Around the world, more and more brands are discovering the creative and commercial potential of 3D billboard technology. With their ability to break through visual noise and capture attention in high-traffic locations, 3D billboards offer a powerful alternative to traditional 2D displays. Not only are they
- [Why Understanding Consumer Behaviour Is the Key to Marketing Success](https://www.brandcatalyser.com/go-to-market-solutions/consumer-understanding/) - Effective Marketing: Understanding Consumer Behaviour
- [How to Assess Your Brand and Boost Long-Term Success](https://www.brandcatalyser.com/go-to-market-solutions/brand-assessment/) - Brand Assessment: The Key to Building a Strong Brand
- [Unlock Brand Growth with Positioning That Sets You Apart](https://www.brandcatalyser.com/go-to-market-solutions/brand-positioning/) - Brand Positioning: The Key to Building a Strong and Effective Brand
- [3 Food Trends in Malaysia Every Brand Needs to Know Now](https://www.brandcatalyser.com/industry-reports/3-key-food-related-health-trends-exist-in-the-malaysian-market/) - We discovered 3 key food-related health trends that exist in the Malaysian market from a recent research.
- [Alibaba E-Commerce Expo 2024: Seize Your Global Spotlight](https://www.brandcatalyser.com/news/alibaba-e-commerce-expo-2024-calling-for-expressions-of-interest/) - Brand Catalyser is the lead agency that are working with Alibaba Group to bring this flagship event to life, therefore, we are thrilled to invite you to Aliexpo 2024 between 15-16 March at ICC Sydney!
- [China’s New Brand Power: What Aussie Brands Must Do Now (Part 1)](https://www.brandcatalyser.com/news/alibaba-e-commerce-expo-2024-calling-for-expressions-of-interest-2/) - More high-quality Chinese domestic brands are emerging to compete with premium foreign brands. How should Australian businesses respond to this game changing shift?
- [The China Challenge: Strategy Moves for Aussie Brands (Part 2)](https://www.brandcatalyser.com/news/navigating-the-rise-of-high-quality-chinese-brands-a-strategy-guide-for-australian-businesses-part-2/) - More high-quality Chinese domestic brands are emerging to compete with premium foreign brands. How should Australian businesses respond to this game changing shift?
- [Accelerate Your Brand Growth in Vietnam: Exclusive Insights Await](https://www.brandcatalyser.com/news/vietnam-market-accelerator-workshop/) - You’re invited to an online webinar - Vietnam Market Accelerator: Key Strategies for Market Entry!
- [Winning in Vietnam: Trends, Traps, and What Brands Must Know](https://www.brandcatalyser.com/sea-markets-knowledge-share/let-brand-catalyser-walk-you-through-the-new-market-entry-checklist-for-2024/) - Gratitude to all participants for making our recent #Vietnam Market Accelerator webinar a success. For those who missed out, here's a snapshot of the key takeaways.
- [Let Brand Catalyser walk you through the New Market Entry Checklist for 2024!](https://www.brandcatalyser.com/news/new-market-entry-checklist/) - Embarking on a journey to expand your business into a new market is an exhilarating prospect, filled with opportunities and untapped potential. However, navigating uncharted territories requires careful planning and strategic execution.
- [Unlock Global Tourism Success with Brand Catalyser](https://www.brandcatalyser.com/news/why-brand-catalyser/) - Unlock Global Tourism Success with Brand Catalyser Brand Catalyser specialise in empowering tourism brand or travel destinations to effortlessly connect with the global consumer market. Our expertise lies in crafting personalised, industry-leading marketing strategies that ensure your unique offerings resonate with travellers worldwide. From captivating destination experiences to unforgettable adventures, we are dedicated to amplifying
- [AliExpo 2024: From Down Under to Global StageAliExpo](https://www.brandcatalyser.com/news/aliexpo-2024-a-perfect-finale/) - AliExpo 2024: From Down Under to Global StageAliExpo During the slowdown caused by the pandemic over the past four years, our objective has been to rally the e-commerce community in Australia with the influential voice of Alibaba, as being trusted in the ANZ region over the last six years. This led to the sixth Alibaba
- [Brand Catalyser and Wine Victoria Unite to Ignite China Growth for Wineries](https://www.brandcatalyser.com/china-market-knowledge-share/empowering-victorian-wineries-brand-catalyser-wine-victoria-join-forces-to-conquer-chinese-e-commerce/) - Brand Catalyser and Wine Victoria Unite to Ignite China Growth for Wineries Announcing the Brand Catalyser Workshops for Wine Victoria: Empowering Aussie Wineries to Thrive in the Chinese E-Commerce Landscape We are excited to announce a new initiative led by Brand Catalyser in collaboration with Wine Victoria. This hands-on workshop series is designed to empower
- [Ignite Engagement: The Real Art of Viral Content](https://www.brandcatalyser.com/news/the-power-of-virality/) - Ignite Engagement: The Real Art of Viral Content In today’s fast-paced digital world, virality has become the goal for content creators. A simple yet powerful phrase like ‘very demure, very mindful’, coined by creator Jools Lebron, shows how quickly attention can spread. But going viral isn’t just about luck—it’s a blend of emotion, relatability, and
- [Wakefield’s Grand Comeback: Reigniting China’s Love for Premium Wines](https://www.brandcatalyser.com/china-market-knowledge-share/wakefield-wine-returns-to-china-with-sensory-awakening-launch/) - Wakefield’s Grand Comeback: Reigniting China’s Love for Premium Wines Wakefield Wines has made a significant return to the China market with an exclusive wine launch event titled “Sensory Awakening” in Shanghai. This high-profile event, hosted in partnership with Brand Catalyser, celebrates the revival of Australian wine exports to China and reflects the brand’s strategic focus
- [Unlock the Secrets of Vietnam’s Online Consumers 2024](https://www.brandcatalyser.com/sea-markets-knowledge-share/vietnam-consumer-behaviour-in-2024-top-platforms-by-key-activities/) - Unlock the Secrets of Vietnam’s Online Consumers 2024 As Vietnam continues its rapid digital transformation, the country has emerged as a prime destination for international brands. With its dynamic consumer market and tech-savvy population, Vietnam is now a strategic entry point for brands looking to capture Southeast Asia’s booming economy. The shift in consumer preferences
- [Brand Catalyser Sets Up a New Home in Malaysia!](https://www.brandcatalyser.com/news/brand-catalyser-sets-up-a-new-home-in-malaysia/) - Brand Catalyser Sets Up a New Home in Malaysia! We’re thrilled to announce a major milestone in our journey—Brand Catalyser now has a new home in Malaysia! Establishing a dedicated office here marks an exciting step forward in our mission to strengthen our presence across Southeast Asia. Why Malaysia? As a thriving economic hub and
- [Brand Catalyser Chinese Marketing Bootcamp 2020](https://www.brandcatalyser.com/news/chinese-marketing-bootcamp/) - About the Organiser – Brand Catalyser Brand Catalyser (BC) is an advertising agency based in Melbourne, Adelaide, Shanghai and Nanchang. BC helps brands to build a better brand experience for Chinese customers through our knowledge and expertise of local markets with the aim to overcome language, cultural and behavioural barriers. Our founders noticed the glaring
- [Your E-commerce Strategy Preparation for 2021](https://www.brandcatalyser.com/industry-reports/your-e-commerce-strategy-preparation-for-2021/) - A few questions you can ask to check your brand health.
- [BC x JobReady Virtual Work Experience Program](https://www.brandcatalyser.com/news/bc-x-jobready-virtual-work-experience-program/) - Brand Catalyser and JobReady jointly launched a virtual work experience program for cross-border brand marketing in March 2021. We Brand Catalyser provide high-quality marketing cases and cross-border marketing-related content, to help participants understand the process, pain points and corresponding solutions of cross-border marketing, help them to become experts in the field of cross-border brand marketing.
- [Co-founder Hazel Hu has been listed as a finalist of the 2021 Australia China Alumni Award for Entrepreneurship and Innovation](https://www.brandcatalyser.com/news/hazel-hu-2021-acaa/) - Hazel Hu is the co-founder of Brand Catalyser, an Australian cross-border advertising agency committed to breaking boundaries and bridging the gap between local brands and overseas markets. Hazel has helped over 100 Australian brands, homegrown and multinational groups develop and implement strategies that enabled them to launch and flourish in the Asian market.
- [Indonesia Market 101](https://www.brandcatalyser.com/industry-reports/indonesia-market-101/) - Indonesia is one of the most culturally diverse countries in the world and has the largest economy in Southeast Asia with a market size of almost 50%. Its’ internet economy is expected to surpass US$130 billion by 2025 as more people shift to the digital world as a result of the COVID-19 pandemic.
- [4 Vietnamese e-commerce platforms](https://www.brandcatalyser.com/sea-markets-knowledge-share/shopee/) - Marketplace is an exchange on an e-commerce platform, connecting sellers and buyers. This "online marketplace" business model appeared in 2013 in Vietnam with the launch of Lazada, marking a shift from the B2C (Business to Customer) model pursued by many businesses in the early stages of commerce. electromagnetic to C2C (Customer to Customer) model. Let's find out basic information about 4 prominent censored e-commerce platforms in Vietnam with BC, start with Shopee.
- [How Covid-19 can Affect the Beauty Industry](https://www.brandcatalyser.com/news/how-covid-19-can-affect-the-beauty-industry/) - Our experience with SARS indicates rebounding demands are likely to quickly stabilise the beauty market. Meanwhile, key beauty players remain confident amidst uncertainty with expected uptake in e-commerce. Customers are also showing strong urges to get back to their usual beauty routines.
- [疫情期间 | 美妆品牌数字广告动作观察](https://www.brandcatalyser.com/news/beauty-ads-mist-covid/) - 在疫情出现前期，所有美妆护肤品牌停止了大量广告动作，全部关注 在慈善关怀角度。传播节点出现在2月10日。 10日，随着大批人员复工，以及观众对于疫情态度，从恐慌、愤怒、转向温和，各个大型品牌开始逐渐恢复数字传播，并在在整体传播中表现出 有战略、 有规划、 有节制 的形态。
- [What is Zhi-Hu? (And why it matters to brands?)](https://www.brandcatalyser.com/china-market-knowledge-share/what-is-zhi-hu-and-why-it-matters-to-brands/) - Chinese social media is not just about messaging and micro-blogging. Discover Zhi-Hu – a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.
- [Strong Blow to the Aussie Art Sector Amidst COVID-19](https://www.brandcatalyser.com/news/strong-blow-to-the-aussie-art-sector-amidst-covid-19/) - With lights switched off in theatres and exhibition centres, cultural events worldwide including Australia has come to a halt amidst the outbreak of COVID-19 to be curbed with tight protocols on mass gathering and social distancing. For art sectors, especially those starring Chinese artists, the catastrophic impact can be witnessed even earlier at the beginning of 2020.
- [What is DingTalk? (And why it matters to brands?)](https://www.brandcatalyser.com/china-market-knowledge-share/what-is-dingtalk-and-why-it-matters-to-brands/) - Famous for being overwhelmed with one-star ratings by students in an attempt to evade online schooling, Ding Talk is a free, professional office tool used by over 5 million enterprises and organisations globally.
- [What is bilibili? (And why it matters to brands?)](https://www.brandcatalyser.com/china-market-knowledge-share/what-is-bilibili-and-why-it-matters-to-brands/) - Founded in 2009, Bilibili used to be a video sharing platform for ACG (Animation, Comics and Games) subculture in China. However, with the audience aging up and the content diversifying, Bilibili has been steadily making its way into mainstream and is regarded as Chinese YouTube for content creators.
- [Chinese Valentine's Day Campaign Review 2020](https://www.brandcatalyser.com/china-market-knowledge-share/cn-vday-2020/) - What is Chinese Valentine's Day (Qixi)? The Qixi Festival is a Chinese festival is based on a romantic legend of two lovers. It has existed for over 2000 years and is still celebrated to this day. This traditional Chinese holiday has grown into a Valentine’s Day retail extravaganza becoming one of China’s most important shopping
- [What is Douyin?](https://www.brandcatalyser.com/china-market-knowledge-share/what-is-douyin/) - Douyin, also recognised as TikTok, is a video mobile application that is owned by Beijing ByteDance. The key difference is that Douyin is for mainland China while TikTok is for global use.
- [618 Mid-year Shopping Festival 2021](https://www.brandcatalyser.com/china-market-knowledge-share/20210618/) - Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.
- [4 Methods of Celebrity Endorsement in China](https://www.brandcatalyser.com/news/4-methods-of-celebrity-endorsement-in-china/) - 4 Methods of Celebrity Endorsement in China - TV Show Sponsorship, IP Collaboration, Product Seeding and Celebrity Endorsement
- [What is Private Traffic?](https://www.brandcatalyser.com/china-market-knowledge-share/what-is-private-traffic/) - Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.
- [WeCom: WeChat CRM Solution](https://www.brandcatalyser.com/china-market-knowledge-share/wecom-wechat-crm-solution/) - WeCom is a chatting app, and also a part of the WeChat ecosystem and there is a high level of interoperability between them.
- [Three must ask questions for cross-border marketers - Chinese Market Edition](https://www.brandcatalyser.com/china-market-knowledge-share/three-must-ask-questions-for-cross-border-marketers-chinese-market-edition/) - Chinese market is appealing to all business and brands. But, are you really ready to enter it?
- [5 Accelerating Trends in China Since COVID-19](https://www.brandcatalyser.com/news/5-accelerating-trends-in-china-since-covid-19/) - As the recovery takes shape, several important shifts in the make-up of China’s economic landscape have already become apparent. COVID-19 has accelerated pre-existing trends, ushering in the arrival of a future we were likely already on track to realise.
- [Script Kill: The Chinese Marketing Trend You Can't Ignore](https://www.brandcatalyser.com/news/script-kill-the-chinese-experiential-marketing-trend-you-cant-ignore/) - Script Kill in China is very similar to the western Mystery games. Usually in a group of 4-6 people, players are immersed in a fictional story, trying to solve the mystery through interrogations and evidence searching.
- [How Shopping Habits are changed in response to COVID-19 in China?](https://www.brandcatalyser.com/news/how-shopping-habits-are-changed-in-response-to-covid-19-in-china/) - There are 4 key shifts that are persisting even as the peak impact of the virus abates.
- [What is WeChat? (And why it matters to brands?)](https://www.brandcatalyser.com/news/what-is-wechat/) - You’ve heard about the hype of WeChat but what makes over a million brands hop onto this social platform? WeChat is one of the most versatile social platforms in the world. From mobile payments to menu ordering, you name it they have it.
- [Back-to-Business Recovery Playbook](https://www.brandcatalyser.com/news/back-to-business-recovery-playbook/) - We understand small businesses may have limited resources and information from large-scale consultancies may have complex frameworks too hard to understand.
- [Global Beauty and Personal Care Trends 2030](https://www.brandcatalyser.com/news/global-beauty-and-personal-care-trends-2030/) - It’s only the beginning of 2020 however brands are already thinking into the future about their consumers’ purchase decisions. In this post we will highlight what we predict to be the beauty and personal care trends that brands should look out for.
- [What is Weibo? (And why it matters to brands?)](https://www.brandcatalyser.com/news/what-is-weibo/) - One of the biggest social blogging sites – weibo is another platform for brands to interact, engage and produce content for their fans. Check out why this microblogging site is getting all the buzz from celebrities worldwide.
- [What is Little Red Book? (And why it matters to brands?)](https://www.brandcatalyser.com/news/what-is-little-red-book/) - Ever heard of social shopping? Take a look at Little Red Book and you’ll understand. The innovative app helps over 100 million users to discover and review beauty and health products from over 8,000 verified brands including Chanel, Gucci and Dior.
- [China Luxury Report 2019 Summary](https://www.brandcatalyser.com/industry-reports/china-luxury-report-2019-summary/) - China’s luxury goods market is humming along nicely, with a second straight year of 20% growth in 2018. Think of it as a powerful machine running on four engines operating in perfect alignment. Brand Catalyser complies the best data from digital luxury analysis into one report packed with insights. We combined data from McKinsey, Bain,
- [5 Key Guides to Online Property Listing](https://www.brandcatalyser.com/news/5-key-guides-to-online-property-listing/) - Potential property buyers are constantly seeking new projects with intensive research while waiting for the right opportunity to cash in on great deals. For property developers, this means that catching eyeballs and gaining share of voice early is vital to stay ahead of the curve in the current saturated market. Combining our partnership with local
- [Why Your Brand Should Choose Douyin/TikTok?](https://www.brandcatalyser.com/news/why-douyin-tiktok/) - Why Your Brand Should Choose Douyin/TikTok As Your Next Social Media Channel? TikTok is the world's leading platform for short-form mobile videos. It is now available in more than 150 markets and 75 languages. TikTok is one of the most downloaded apps in the world. The app was the most downloaded free iOS app over

## Pages

- [Home](https://www.brandcatalyser.com/) - We are a leading Go-To-Market Consulting & Marketing Agency that provides effective market entry strategy enabling brands to access the global consumer market.
- [Locations](https://www.brandcatalyser.com/locations/) - Contact UsHere's how you can contact us for any questions or concerns. Melbourne (Headquarter)Level 5/10/16 Queen St, Melbourne VIC 3000 Phone+610 410 299 181 Emailnihao@brandcatalyser.com Brand Catalyser (Malaysia) Kuala LumpurLevel 40, Mercu 2, 3, Jalan Bangsar, KL Eco City, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia Brand Catalyser (Singapore) Marina Bay Financial Centre8 Marina
- [Chinese Marketing Solution](https://www.brandcatalyser.com/chinese-marketing-solution/) - Chinese Marketing Solution We can help your business get the most out of this burgeoning market. BRAND CATALYSER EXCELS IN THE COMPETITIVE CHINESE MARKET We are a leading full-service Chinese Digital Marketing Agency that brings our clients the most cost-effective Chinese Marketing Solutions to their businesses. With the boom of the middle-class in China, it’s now
- [Who We Are](https://www.brandcatalyser.com/who-we-are/) - WE ARE BRAND CATALYSERS Brand Catalyser is a Top-Rated Cross-border & Cross-cultural Marketing & Consulting Firm enabling brands to access the global consumer market through providing industry-leading Go-To-Market strategy. Headquartered in Australia, with offices in China, Vietnam, and Malaysia. Our mission is to enable brands to go global by mapping out sales channels, fitting compatible
- [Career](https://www.brandcatalyser.com/career/) - OPEN ROLES Account Executive Location: Shanghai Email Us Account Executive Location: Melbourne Email Us Benefit for our Catalysers Working with Brand Catalyser comes with a range of benefits that make it an exceptional opportunity for professionals looking to thrive in the marketing and branding industry. Flexible hour and location: Brand Catalyser values work-life balance and offers flexible
- [Contact Us](https://www.brandcatalyser.com/contact/) - Let's Get In Touch... Email *Contact NumberName *Company NameMessage0 / 180 Send Message nihao@brandcatalyser.com Brand Catalyser +61 410 299 181 Check out the current open roles hr@brandcatalyser.com Find Us G’DAYMelbourne, AustraliaAdelaide, AustraliaXIN CHÀOHo Chi Minh City, VietnamHelloSingapore Apa khabarKuala Lumpur, Malaysia你好Shanghai, ChinaNanchang, China
- [Case Studies](https://www.brandcatalyser.com/case-studies/) - EXPLORE OUR WORK Here are some of our best works through collaboration and innovative marketing solutions. Jun05 From Elevator Screens to Shopping Baskets: Building Demand for Costa’s 2.P.H Mandarins From Elevator Screens to Shopping Baskets: Building Demand for Costa’s ... Read More → Apr15 Trip.com X China Southern Airlines Journey to China: Bringing Travel to
- [Terms & Conditions](https://www.brandcatalyser.com/disclaimer/) - Terms and Conditions Here at Brand Catalyser, we help businesses build a successful sales strategy and increase sales and leads with digital marketing solutions including but not limited to Digital Marketing Consultancy, Digital Marketing Strategy, Digital Marketing Analysis, Media Strategy Consultancy, Cross-border & Cross-cultural Marketing Solutions, Social Media Marketing, Influencer Marketing, KOL (Key Opinion Leader
- [Why Us](https://www.brandcatalyser.com/why-us/) - Why Working with Us At Brand Catalyser, we pride ourselves on having such a diverse team both culturally and professionally. Some joined us as students, others from different industries altogether. The mix of skills and backgrounds has made Brand Catalyser a melting pot of innovation, creativity, beautiful chaos, and inclusivity. Whether it is Chinese, Vietnamese or Indonesian,
- [Greater China Market Expansion](https://www.brandcatalyser.com/greater-china-market-expansion/) - Power Your Growth in Greater China with Brand Catalyser Expand Your Brand Into Greater China China, Hong Kong, and Taiwan represent some of the world’s most dynamic and complex consumer markets. From platform fragmentation to shifting regulations and hyper-digital consumer behaviour, entering Greater China requires your brand’s ambition and a trusted partner with data-driven strategy,
- [Southeast Asia expansion](https://www.brandcatalyser.com/southeast-asia-expansion/) - Fuel your Southeast Asia expansion with tailored SEA digital strategy guides. Stay ahead in ASEAN with the latest regional marketing tactics and business growth insights.
- [Go To Market Asia](https://www.brandcatalyser.com/go-to-market-asia/) - Expand your business with Brand Catalyser’s expert Go-to-market Asia strategies. We help brands launch, Localise, and scale across Asian markets effectively.
- [Asia E-Commerce Support](https://www.brandcatalyser.com/asia-e-commerce-support/) - Asia Market E-commerce Solutions: Powering Your Brand’s Growth in the Digital Age with End-to-End Solutions. Your Asia E-commerce Partner Expanding into Asia’s digital economy requires more than setting up an online presence. It demands a customised, data-driven approach that aligns with local platforms, consumer behaviour, and market trends.​At Brand Catalyser, we provide full-service Asia e-commerce
- [Marketing Solutions](https://www.brandcatalyser.com/marketing-solutions/) - Get Asia market entry with confidence. Brand Catalyser offers localized marketing in China, strategic China retail entry, and influencer campaigns with Chinese KOLs.
- [Distribution Solutions](https://www.brandcatalyser.com/distribution-solutions/) - Looking to sell skincare in China? Brand Catalyser’s expert distribution solutions help global skincare brands navigate China’s market with proven strategies.
- [Know more about Christie Ding](https://www.brandcatalyser.com/who-we-are/know-more-about-christie-ding/) - Christie Ding Co-founder / Head of Client Solutions Linkedin Profile Experience Christie Ding is an accomplished professional with a 16+ years career in the advertising sector. Her extensive experience includes a prominent role as the Head of Client Solutions at Brand Catalyser, where she has played a pivotal role in developing top-level strategies for brands
- [Know more about Hazel Hu](https://www.brandcatalyser.com/know-more-about-hazel-hu/) - Hazel Hu Co-founder of Brand Catalyser Head of Markets Linkedin Profile Experience Hazel Hu stands out as a highly accomplished professional within the realm of Australian cross-market solutions, serving as the Head of Markets at Brand Catalyser. Committed to transcending borders and connecting local brands with global markets – predominately China and SEA markets.Prior to
- [Job Opportunity | Account Executive - KOL Management](https://www.brandcatalyser.com/career/job-opportunity-account-executive-kol-management/) - Join Our Team as a Account Executive - KOL Management Focused Position Type: Full-timeLocation: Offline: Level 5, 10-16 Queen Street, Melbourne 3000 Online: Work from home (Malaysia, China, Australia) is acceptable.About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore. We provide
- [Job Opportunity | Account Executive - FMCG CN](https://www.brandcatalyser.com/career/account-executive-fmcg-cn/) - Join Our Team as an Account Executive - FMCG (CN) Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business
- [Sustainability](https://www.brandcatalyser.com/sustainability/) - Our practice to protect the environment At Brand Catalyser, our environmental management principles and practices are not just a part of our business strategy; they are embedded in our corporate culture. We are dedicated to creating a sustainable future, and we will continue to evolve our practices in line with industry best practices and the
- [Industry Reports](https://www.brandcatalyser.com/industry-reports/) - Check out our very own curated library of Guides, Reports & Playbooks Designed to help gaining deeper understanding of cross-border marketing and the latest industry insights. Get your passcode to access all reports Get your passcode Already have a passcode? The passcode you entered is incorrect Sample Report New Market Entry Checklist 2024 Report |
- [Job Opportunity | Account Manager (AU-Viet)](https://www.brandcatalyser.com/job-opportunity-account-manager-au-viet/) - Join Our Team as an Account Manager (AU-Viet) Position Type: Full-timeLocation: Remote (Base in Vietnam)About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian, Chinese and Southeast Asian customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives.Our mission is
- [Job Opportunity | Freelance Copywriter / Graphic Designer](https://www.brandcatalyser.com/job-opportunity-freelance-copywriter-graphic-designer/) - Join Our Team as a freelancer Position Type: Freelance or part-time Location: Work from homeAbout Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore. We provide industry-leading go-to-market strategy and marketing plans & ongoing executions that enable brands to access the global consumer market.
- [Job Opportunity | Account Manager (CN/SEA Market)](https://www.brandcatalyser.com/job-opportunity-account-manager/) - Join Our Team as an Account Manager Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our mission is
- [Job Opportunity | E-commerce Executive - Malaysia](https://www.brandcatalyser.com/job-opportunity-e-commerce-executive-malaysia/) - Join Our Team as an E-commerce Executive Position Type: Full-timeLocation:Online: Work from home (Malaysia)About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore. We provide industry-leading go-to-market strategy and marketing plans & ongoing executions that enable brands to access the global consumer
- [Job Opportunity | Social Media Coordinator](https://www.brandcatalyser.com/job-opportunity-social-media-coordinator/) - Join Our Team as our Social Media Coordinator Brand CatalyserWorking Time: Full-time, Monday to Friday (9.00am – 5.30pm) Location: Melbourne Head Office – Level 5, 10-16 Queen Street, MelbourneAbout Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore. We provide industry-leading go-to-market
- [Job Opportunity | SEA Market Sales Representative - Malaysia](https://www.brandcatalyser.com/job-opportunity-sea-market-sales-representative-malaysia/) - Join Our Team as a SEA Market Sales Representative Position Type: Full-timeWorking Time: Monday to Friday per week Location: Online: Work from home (Malaysia)About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading go-to-market strategy and marketing
- [Job Opportunity | E-commerce Manager - Malaysia](https://www.brandcatalyser.com/job-opportunity-ecommerce-manager-malaysia/) - Join Our Team as an E-commerce Manager Position Type: Full-timeWorking Time: Monday to Friday per week Location: Online: Work from home (Malaysia)About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading go-to-market strategy and marketing plans &
- [Job Opportunity | Graphic Designer - Malaysia](https://www.brandcatalyser.com/job-opportunity-graphic-designer-malaysia/) - Join Our Team as a Graphic Designer Position Type: Full-timeWorking Time: Monday to Friday per week Location: Online: Work from home (Malaysia)About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading go-to-market strategy and marketing plans &
- [Job Opportunity | Motion Graphics Designer - Malaysia](https://www.brandcatalyser.com/job-opportunity-motion-graphics-designer-malaysia/) - Join Our Team as a Motion Graphics Designer Position Type: Full-timeWorking Time: Monday to Friday per week Location: Online: Work from home (Malaysia).About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading go-to-market strategy and marketing plans
- [Brand Catalyser Intern Bootcamp 2023](https://www.brandcatalyser.com/brand-catalyser-intern-bootcamp-2023/) - WELCOME TO OUR BOOTCAMP! Are you keen to learn practical graphic design skills from experienced designers? Are you excellent at writing but are not sure how to get a job with your passion? Are you motivated to learn about campaign and brand strategies? Are you curious about how data and analytics can be used to
- [Job Opportunity | Video Editor - Malaysia](https://www.brandcatalyser.com/job-opportunity-video-editor-malaysia/) - Join Our Team as a Video Editor Position Type: Full-timeWorking Time: Monday to Friday per week Location: Online: Work from home (Malaysia).About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore and Malaysia. We provide industry-leading go-to-market strategy and marketing plans &
- [Job Opportunity | Marketing Specialist - Thailand](https://www.brandcatalyser.com/job-opportunity-marketing-specialist-thailand/) - Join Our Team as a Marketing Specialist - Thailand Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Top-Rated Cross-border & Cross-Cultural Marketing & Consulting Firm headquartered in Australia, with offices in China, Vietnam, Singapore. We provide industry-leading go-to-market strategy and marketing plans & ongoing executions that enable
- [Search Engine Optimisation & Marketing](https://www.brandcatalyser.com/marketing-solutions/search-engine-optimisation-marketing/) - Search Engine Optimisation & Marketing ABOUT SERVICE Let’s Start with Strategy Search Engine Optimisation & MarketingCustomers are more and more active in searching for products and services. With search engine optimisation(SEO), whether they are looking for product suggestions or reviews, brands are able to utilise paid advertisements on the search engine result page(SERP) to gain
- [Market Research](https://www.brandcatalyser.com/marketing-solutions/market-research/) - Market Research ABOUT SERVICE Let’s Start with a Strategy Your questions, answeredStrategies without a data-driven insight often ring hollow. Business decisions without statistical support are prone to failure.In a world inundated by big data, how do businesses claim the throne? The answer lies within the data itself – That’s where we can help. Driven by
- [RED(XiaoHongShu) Marketing](https://www.brandcatalyser.com/marketing-solutions/social-media-marketing-red/) - ABOUT SERVICE Let’s Start with a Strategy RED Marketing StrategyRED, also called XiaoHongShu, means ‘little red book’ in Chinese. It is a growingly dominant social media platform for Chinese audiences. It is a lifestyle-sharing app with features that allow brands to establish a commerce platform as well as to create an engaging brand community.From beauty
- [Weibo Marketing](https://www.brandcatalyser.com/marketing-solutions/social-media-marketing-weibo/) - ABOUT SERVICE Let’s Start with a Strategy Sina Weibo Marketing StrategyWeibo marketing is suitable for businesses that aim high in the long term. Among all the Chinese socials, Weibo stands out as one of the most recommended Chinese social media platforms for digital marketing, Known as the ‘Chinese Twitter’, Weibo is a multimedia microblogging platform that
- [WeChat Marketing](https://www.brandcatalyser.com/marketing-solutions/social-media-marketing-wechat/) - ABOUT SERVICE Let’s Start with a Strategy WeChat marketing for businesses is impactfulEspecially for brands that emphasise content marketing, WeChat as the dominant Chinese social networking platform with billions of users monthly has manifested its ability to convert followers into members of an engaging community. Through the use of service accounts, brands can reach out
- [LinkedIn Marketing](https://www.brandcatalyser.com/marketing-solutions/social-media-marketing-linkedin/) - ABOUT SERVICE Let’s Start with a Strategy LinkedIn MarketingLinkedIn is not only about job-searching, it is a powerful tool for brands to establish a professional brand image, target high-value accounts for B2B lead generation, drive brand website traffic and build brand awareness with LinkedIn paid ads. The platform is also made easy to hold industry
- [Instagram Marketing](https://www.brandcatalyser.com/marketing-solutions/social-media-marketing-instagram/) - ABOUT SERVICE Let’s Start with a Strategy Instagram MarketingInstagram marketing is a powerful tool for brands who wants to increase their brand awareness and to create a loyal and engaging community. Through the ability to deliver multiple formats of media such as images, videos, stories and Reels, Instagram makes digital marketing efficient with their analytic
- [Facebook Marketing](https://www.brandcatalyser.com/marketing-solutions/social-media-marketing-facebook/) - ABOUT SERVICE Let’s Start with a Strategy Facebook MarketingFacebook marketing is one of the essentials of digital marketing. It is powerful in creating a strong social media presence when implementing the right strategies.Whether your business is promoting products or services and aims to boost your reach to create meaningful engagement with their target audience, Facebook
- [Social Media Marketing](https://www.brandcatalyser.com/marketing-solutions/social-media-marketing/) - Social Media Marketing ABOUT SERVICE Let’s Start with a Strategy Social Media MarketingSocial media marketing is a wide spectrum involving content creation, short video production, key opinion leader(KOL) management, social media management, paid advertising campaign and so on. It is a powerful tool for creating an online presence and generating brand awareness among the online
- [YouTube Influencer Marketing](https://www.brandcatalyser.com/marketing-solutions/kol-influencer-marketing-youtube/) - ABOUT SERVICE Do it right with our influencers Influencers on YouTubeTop Youtube influencers have millions of subscribers and views of their videos.In Australia and New Zealand, reaching out to the target audience with Youtube influencers are highly effective to tell brand stories and showcasing product features. As these content creators on Youtube are experts in videography
- [Tiktok Influencer Marketing](https://www.brandcatalyser.com/marketing-solutions/kol-influencer-marketing-tiktok/) - ABOUT SERVICE Do it right with our influencers Influencers on TiktokTikTok has created a worldwide phenomenon, whether it is a trend or a song, Tiktok influencers are able to make their content reach to million followers on Tiktok. In Australia and New Zealand, Gen Z Tiktok users numbered 1.04 million with a high engagement rate. Influencer
- [Facebook Influencer Marketing](https://www.brandcatalyser.com/marketing-solutions/kol-influencer-marketing-facebook/) - ABOUT SERVICE Do it right with our influencers Influencers on FacebookInfluencers on Facebook are not only referred to as people who has a medium-to-large following that shares daily life content but also people who are business or political leaders, they are called Facebook business influencers. Facebook as the most used social media in the world and in
- [Instagram Influencer Marketing](https://www.brandcatalyser.com/marketing-solutions/kol-influencer-marketing-instagram/) - ABOUT SERVICE Do it right with our influencers Influencers on InstagramInstagram is a prominent video and photo-sharing platform with over 2 billion active users worldwide as of 2021, making it the 3rd most used social media website in the world. This being said, Instagram is a perfect place to reach out to a massive group of
- [KOL & Influencer Marketing](https://www.brandcatalyser.com/marketing-solutions/kol-influencer-marketing/) - KOL & Influencer Marketing ABOUT SERVICE Let’s Start with a Strategy WHO ARE THEY?Bloggers, vloggers, gamers and beauty gurus, to name but a few. These influencers are also called Key Opinion Leaders(KOL), referring to their ability to influence their audience’s opinion by their expertise on a certain topic. There are a plethora of influencers out
- [Press Release](https://www.brandcatalyser.com/marketing-solutions/press-release/) - Press Release ABOUT SERVICE Let’s Start with Strategy Press ReleaseWe help your business develop full comprehensive PR strategy that is integrated within the rest of your campaign to drive exposure and generate word of mouth by partnering with leading media partners. No matter what business you are in, our team can help you increase your
- [Cross-Border Market Consultancy](https://www.brandcatalyser.com/marketing-solutions/cross-border-market-consultancy/) - Cross-Border Market Consultancy ABOUT SERVICE Let’s Start with Strategy Go-To-Market StrategyWe work closely with our clients to guide their brand to be ready for the cross-border markets.Our transparent methodology provides an actionable Go-To-Market strategy to make sure brand owners are informed with the market growth to make strategic management decisions before they engage and innovative
- [Website Building](https://www.brandcatalyser.com/marketing-solutions/website-building/) - Website Building ABOUT SERVICE Let’s Start with a Strategy Website BuildingIf you need a website that not only fits your brand image, but also meets objectives with seamless experience, you need more than just a beautiful conceptual drawing.We help you build websites that work across regions and country borders. Delivering the best possible experience to
- [Performance Marketing](https://www.brandcatalyser.com/marketing-solutions/performance-marketing/) - Performance Marketing ABOUT SERVICE Let’s Start with a Strategy Performance MarketingCapture attention and conversions by tailoring ad experience on multiple major channels.We build your audience lists through attributes on each platform and help launch digital campaigns tailored to meet the right objectives.By handpicking ad formats that are effective and engaging, we only select the right
- [Event Management](https://www.brandcatalyser.com/marketing-solutions/event-management/) - Event Management ABOUT SERVICE Let’s Start with a Strategy Event Management Engage with your audience beyond the internet with an unforgettable moment. Whether it’s a corporate event, a small meet-and-greet or a display room launch, we will assemble the right team to make your guests feel warm, welcomed and to help you raise further brand
- [Content Localisation & Translation](https://www.brandcatalyser.com/marketing-solutions/content-localisation-translation/) - Content Localisation & Translation ABOUT SERVICE Let’s Start with Strategy Content Localisation & Translation​ It’s more than just the language. We help brands to localise and translate their messages into the right tone of voice, maintaining the brand personality and image on the right medium. Translations without context, form and factor can cause miscommunication.
- [Southeast Asia Marketing Solution](https://www.brandcatalyser.com/southeast-asia-marketing-solution/) - Southeast Asia Marketing Solution Reach out to Potential Markets like Vietnam, Indonesia and Malaysia Make your mark in the Southeast Asian Market It’s time to take your next business foray into the Southeast Asian market, the next economic powerhouse. With a population of 670 million and an estimated market value of US$300 billion by 2025,
- [ANZ Marketing Solution](https://www.brandcatalyser.com/anz-marketing-solution/) - Australian and New Zealand Solution Establish your brand in the Aussie and Kiwi market GROW YOUR BRAND IN THE AUSSIE & KIWI MARKET Brand Catalyser is a multi-cultural digital marketing agency headquartered in Australia. Our multidisciplinary team brings a vast array of insights into the dynamics of the current market and techniques to meet your
- [Job Opportunity | Human Resource Coordinator](https://www.brandcatalyser.com/human-resource-coordinator/) - Join Our Team as our Human Resource Coordinator Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian, Chinese and Southeast Asian customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve
- [Brand Catalyser Summer Intern Bootcamp 2022](https://www.brandcatalyser.com/brand-catalyser-summer-intern-bootcamp-2022/) - WELCOME TO OUR BOOTCAMP! Are you keen to learn practical graphic design skills from experienced designers? Are you excellent at writing but are not sure how to get a job with your passion? Are you motivated to learn about campaign and brand strategies? Are you curious about how data and analytics can be used to
- [Job Opportunity | Marketing Specialist - Vietnam](https://www.brandcatalyser.com/marketing-specialist-vietnam/) - Join Our Team as a Marketing Specialist - Vietnam Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian, Chinese and Southeast Asian customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to
- [Job Opportunity | Account Executive- FMCG(AUS)](https://www.brandcatalyser.com/job-opportunity-account-executive-fmcgaus/) - Join Our Team as an Account Executive - FMCG(AUS) Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our
- [Job Opportunity | Video Editor](https://www.brandcatalyser.com/job-opportunity-video-producer/) - Join Our Team as a Video Editor Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000 About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our mission is
- [Job Opportunity | KOL Specialist](https://www.brandcatalyser.com/job-opportunity-kol-specialist/) - Join Our Team as a KOL Specialist Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our mission is
- [Job Opportunity | Graphic Designer](https://www.brandcatalyser.com/job-opportunity-graphic-designer/) - Join Our Team as a Graphic Designer Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our mission is
- [Job Opportunity | Account Manager - Property](https://www.brandcatalyser.com/job-opportunity-account-manager-property/) - Join Our Team as an Account Manager - Property Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our
- [Job Opportunity | Account Manager - FMCG](https://www.brandcatalyser.com/job-opportunity-account-manager-fmcg/) - Join Our Team as an Account Manager (FMCG) Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our mission
- [Job Opportunity | Creative Specialist - Chinese (Mandarin)](https://www.brandcatalyser.com/creative-specialist-chinese-mandarin/) - Join Our Team as a Creative Specialist -Chinese (Mandarin) Brand CatalyserPosition Type: Full-timeLocation: Level 5, 10-16 Queen Street, Melbourne 3000About Brand CatalyserBrand Catalyser is a Multicultural Brand Experience Agency specialising in both Australian and Chinese customer acquisition. We provide the best in class cross-border marketing strategy for brands, creating optimal customer experiences, to achieve business objectives. Our
- [We love to hear stories about equality and empowerment. Here's one from us.](https://www.brandcatalyser.com/international-womens-day/) - We weren't pleased. That's why we took matters into our own hands. It all started with a question - which sounded naive back then but not anymore. We started Brand Catalyser by asking ourselves (and rhetorically to the industry) a bunch of what-ifs. With every question, we noticed the possibilities of how much we could
- [Privacy Policy](https://www.brandcatalyser.com/privacy-policy/) - Here at Brand Catalyser – a leading Chinese Marketing Agency, we help brands to build better brand experience towards Chinese customers by bringing our knowledge and expertise of local markets to overcome language, cultural and behavioural barriers. Our website: https://www.brandcatalyser.com/. This privacy policy explains how Brand Catalyser treats the privacy of our clients, customers and

## Site Builder

- ["0-1" Strategy & Market Solutions](https://www.brandcatalyser.com/astra-advanced-hook/header/) - ABOUT Who We Are Our Team BC Rewards Career in BC Case Studies Blog LET’S TALK! ABOUT Who We Are Our Team BC Rewards Career in BC Case Studies Blog LET’S TALK!
- [Turning potential into momentum](https://www.brandcatalyser.com/astra-advanced-hook/turning-potential-into-momentum/) - Facebook Instagram Linkedin Youtube Weixin About BC BC Rewards BC Team Career in BC About BC BC Rewards BC Team Career in BC LET’S TALK Locations Terms & Conditions Privacy Policy LET’S TALK Locations Terms & Conditions Privacy Policy Sign me up for the newsletter! 2026 © Brand Catalyser | All rights reserved
- [Locations](https://www.brandcatalyser.com/astra-advanced-hook/locations/)
- [FAQ](https://www.brandcatalyser.com/astra-advanced-hook/faq/)
- [BC Rewards](https://www.brandcatalyser.com/astra-advanced-hook/bc-rewards/)
- [Footer Widget](https://www.brandcatalyser.com/astra-advanced-hook/footer-widget/)
- [Side Menu and Footer](https://www.brandcatalyser.com/astra-advanced-hook/side-menu-and-footer/)
- [Post and Post Archive Title](https://www.brandcatalyser.com/astra-advanced-hook/post-and-post-archive-title/) - BLOG CHECK OUT OUR LATEST ARTICLES
- [Service Page Recent Work](https://www.brandcatalyser.com/astra-advanced-hook/service-page-recent-work/) - OUR RECENT WORK We are Brand Catalyser. Vitaco NutritionWOLF Group Annual GalaAlibaba x PurCotton LaunchSennheiser WeChat MomentMarigold by Growland
- [Duplicated: Service Page Recent Work - [#387]](https://www.brandcatalyser.com/astra-advanced-hook/duplicated-service-page-recent-work-387/) - OUR RECENT WORK We are Brand Catalyser. Vitaco NutritionWOLF Group Annual GalaAlibaba x PurCotton LaunchSennheiser WeChat MomentMarigold by Growland
- [Secondary Page Title](https://www.brandcatalyser.com/astra-advanced-hook/secondary-page-title/) - [bc_page_title] [field page-sub-heading]

## Show Cases

- [From Elevator Screens to Shopping Baskets: Building Demand for Costa’s 2.P.H Mandarins](https://www.brandcatalyser.com/show-case/building-demand-for-costa-s-2ph-mandarins/) - From Elevator Screens to Shopping Baskets: Building Demand for Costa’s 2.P.H Mandarins Capturing the Mid-Autumn Gifting Opportunity The Mid-Autumn Festival represents one of China’s most significant gifting occasions, creating strong demand for premium fruit products associated with family reunion and auspicious symbolism. For Australian 2.P.H Mandarins, this seasonal moment presented an opportunity to strengthen premium
- [Trip.com X China Southern Airlines Journey to China: Bringing Travel to Life in the Heart of Sydney](https://www.brandcatalyser.com/show-case/trip-com-china-southern-airlines-journey-to-china/) - Trip.com X China Southern Airlines Journey to China: Bringing Travel to Life in the Heart of Sydney Event Overview Over three dynamic days, one of Sydney’s busiest commercial streets was transformed into an interactive travel experience designed and delivered by our team at Brand Catalyser.Working with Trip.com and China Southern Airlines, the vision was to
- [From Booth to Brand Love: Zesty Paws at Pet Expo Singapore 2026](https://www.brandcatalyser.com/show-case/from-booth-to-brand-love-zesty-paws-at-pet-expo-singapore-2026/) - From Booth to Brand Love: Zesty Paws at Pet Expo Singapore 2026 Event Overview Pet Expo Singapore is the country’s largest annual pet event, drawing thousands of passionate pet owners, industry players, and animal enthusiasts under one roof. In 2026, Brand Catalyser partnered with our client Zesty Paws, a premium pet supplement brand from the
- [Driving Results with Strategy: Swisse 3.3 Group Buy Success](https://www.brandcatalyser.com/show-case/3947/) - Driving Results with Strategy: Swisse 3.3 Group Buy Success Unlocking Growth Through Group Buys In today’s fast-evolving social commerce landscape, brands are constantly seeking new ways to drive both engagement and conversion. One mechanism that has gained significant traction is the group buy model. At its core, a group buy leverages collective purchasing power, bringing
- [How We Brought Christmas PlayScape to Life in Melbourne CBD](https://www.brandcatalyser.com/show-case/how-we-brought-christmas-playscape-to-life-in-melbourne-cbd-2/) - Sweet, Bubbly, and Everywhere: How BC Helped Brown Brothers Win Valentine's Day on RED The Challenge: Standing Out When Everyone’s Selling LoveThis Valentines, Brown Brothers came to BC wanting to make noise during one of the year’s most competitive retail moments: Valentine’s Day. The challenge we faced was standing out on Xiaohongshu (RED) when every
- [How We Brought Christmas PlayScape to Life in Melbourne CBD](https://www.brandcatalyser.com/show-case/how-we-brought-christmas-playscape-to-life-in-melbourne-cbd/) - How We Brought Christmas PlayScape to Life in Melbourne CBD OverviewIn December 2025, Queensbridge Square in Melbourne’s CBD was transformed into a festive playground as AliExpress Christmas PlayScape, in collaboration with POP MART, welcomed thousands of visitors for four days of Christmas celebrations. This was more than just a festive pop-up. It was a large-scale
- [Brand Catalyser x WorldFirst: Scaling Beyond Borders at the Global Scaling Summit (GSS) 2025](https://www.brandcatalyser.com/show-case/redefining-origin-brand-catalyser-x-mia-relaunching-new-zealand-red-meat-in-china-2/) - Brand Catalyser x WorldFirst: Scaling Beyond Borders at the Global Scaling Summit (GSS) 2025 Igniting Ambition at the Global Scaling Summit 2025 Following the success of its inaugural event, WorldFirst hosted the 2025 Global Scaling Summit in Sydney at the iconic Grounds of Alexandria. Designed as a platform for businesses of all sizes, from emerging
- [Redefining Origin: Brand Catalyser x MIA Relaunching New Zealand Red Meat in China](https://www.brandcatalyser.com/show-case/redefining-origin-brand-catalyser-x-mia-relaunching-new-zealand-red-meat-in-china/) - Redefining Origin: Brand Catalyser x MIA Relaunching New Zealand Red Meat in China Introduction: A Milestone Event with Global Significance Brand Catalyser was appointed as the lead strategic and executional partner for the New Zealand Red Meat Country of Origin Brand Relaunch Ceremony, a pivotal event that took place in Shanghai during the official China
- [Opening Doors in China: How Brand Catalyser Guided Radical Good’s Manufacturing Journey](https://www.brandcatalyser.com/show-case/opening-doors-in-china-how-brand-catalyser-guided-radical-goods-manufacturing-journey/) - Opening Doors in China: How Brand Catalyser Guided Radical Good’s Manufacturing Journey From Australia to the World: Introduction to Radical Good Radical Good is an Australian lifestyle brand focused on longevity powders, created with the vision of supporting health and wellbeing. As the business grew, CEO Matt Malcolm began exploring opportunities to scale production through
- [From Clicks to Campus: Elevating Deakin University’s International Student Recruitment in China and Vietnam with Brand Catalyser](https://www.brandcatalyser.com/show-case/from-clicks-to-campus-elevating-deakin-universitys-international-student-recruitment-in-china-and-vietnam-with-brand-catalyser/) - From Clicks to Campus: Elevating Deakin University’s International Student Recruitment in China and Vietnam with Brand Catalyser Introduction: Setting the Stage for Regional Impact To support Deakin University’s ongoing efforts in international student recruitment, Brand Catalyser delivered a comprehensive digital marketing campaign targeting China and Vietnam. The objective was to enhance brand visibility and stimulate
- ["See It, Want It, Taobao It!”: Localising Taobao for the Aussie Market](https://www.brandcatalyser.com/show-case/see-it-want-it-taobao-it-localising-taobao-for-the-aussie-market/) - "See It, Want It, Taobao It!”: Localising Taobao for the Aussie Market A Global Giant Steps into a New Arena As one of China’s largest online shopping platforms, Taobao has long been a household name in Asia. For their expansion into the Australian market, especially the launch of their first-ever English-language platform, Taobao partnered with
- [Brand Catalyser x Zesty Paws: The Pawfect Pair at Singapore’s Pet Expo](https://www.brandcatalyser.com/show-case/brand-catalyser-x-zesty-paws-the-pawfect-pair-at-singapores-pet-expo/) - Brand Catalyser x Zesty Paws: The Pawfect Pair at Singapore’s Pet Expo Introduction: Zesty Paws Debuts at Pet Expo Singapore Zesty Paws made its vibrant debut at Pet Expo Singapore, the nation’s largest pet event, held at Singapore EXPO Hall. As the appointed event management agency, Brand Catalyser led the brand’s activation and engagement efforts
- [Brand Catalyser x Wakefield Wines A Legacy of Tradition and Innovation](https://www.brandcatalyser.com/show-case/brand-catalyser-x-wakefield-wines-a-legacy-of-tradition-and-innovation/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [The Growth of E-commerce in Singapore and Strategic Market Entry](https://www.brandcatalyser.com/show-case/the-growth-of-e-commerce-in-singapore-and-strategic-market-entry/) - The Growth of E-commerce in Singapore and Strategic Market Entry Introduction and Market Background E-commerce in Singapore is experiencing rapid expansion, driven by high digital adoption rates and a dynamic online retail ecosystem. With an internet penetration rate exceeding 96%, the country provides fertile ground for brands looking to establish and scale their online presence.
- [Uncorking Success: Wine Victoria Satellite Event in Shanghai](https://www.brandcatalyser.com/show-case/uncorking-success-wine-victoria-satellite-event-in-shanghai/) - Uncorking Success: Wine Victoria Satellite Event in Shanghai A New Vintage of Opportunity for Victoria’s Wines On August 23, 2024, the Vic House in Shanghai became the stage for a dynamic showcase of Victoria's finest wines at the Wine Victoria Satellite Event. This exclusive gathering combined two expert-led masterclasses with a walk-around trade tasting, drawing
- [From Campus Buzz to Brand Loyalty: How BC Supercharged Taobao & Trip.com at O-Week](https://www.brandcatalyser.com/show-case/from-campus-buzz-to-brand-loyalty-how-bc-supercharged-taobao-trip-com-at-o-week/) - From Campus Buzz to Brand Loyalty: How BC Supercharged Taobao & Trip.com at O-Week Seizing the O-Week Opportunity For brands targeting university students, Australia’s biannual O-Week (Orientation Week) presents an unparalleled opportunity for high-impact, offline marketing. Recognizing the immense potential of this platform, Brand Catalyser orchestrated an immersive, multi-campus activation for Taobao and Trip.com, driving
- [Brand Catalyser x Australian Table Grape Association (ATGA): Crafting a Culturally Adaptable, Market-Ready Brand Identity](https://www.brandcatalyser.com/show-case/brand-catalyser-x-australian-table-grape-association-atga-crafting-a-culturally-adaptable-market-ready-brand-identity/) - Brand Catalyser x Australian Table Grape Association (ATGA): Crafting a Culturally Adaptable, Market-Ready Brand Identity Introduction: The Power of Strategic Branding At Brand Catalyser, we believe that great branding is more than just aesthetics—it’s a strategic tool that drives cultural relevance, consistency, and market penetration. Our partnership with the Australian Table Grape Association (ATGA) is
- [Brown Brothers Focus Group – Pioneering Innovation in the Asian Market with Brand Catalyser](https://www.brandcatalyser.com/show-case/brown-brothers-focus-group-pioneering-innovation-in-the-asian-market-with-brand-catalyser/) - As a long-term partner of Brown Brothers, Brand Catalyser recently hosted an exclusive focus group at our office. This event was designed to gain deeper insights into Brown Brothers' target audience in the Asian market and explore future product directions. The focus group provided a dynamic platform to discuss existing and upcoming marketing campaigns, evaluate a range of products, and develop strategic marketing recommendations tailored for the region.
- [Wine Victoria x Freshippo Market Research Roadshow: Leveraging Freshippo’s Retail Network, Brand Catalyser Introduces Victorian Wine to the Chinese Market](https://www.brandcatalyser.com/show-case/wine-victoria-x-freshippo-market-research-roadshow-leveraging-freshippos-retail-network-brand-catalyser-introduces-victorian-wine-to-the-chinese-market/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [HYDRODOL's New Health Range and Vietnam Debut: How Brand Catalyser Took Wellness Marketing to New Heights](https://www.brandcatalyser.com/show-case/hydrodols-new-health-range-and-vietnam-debut-how-brand-catalyser-took-wellness-marketing-to-new-heights/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [BC x Wine Victoria Brand Trip](https://www.brandcatalyser.com/show-case/bc-x-wine-victoria-brand-trip/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [Promoting Beautiful Bendigo with Brand Catalyser](https://www.brandcatalyser.com/show-case/promoting-beautiful-bendigo-with-brand-catalyser/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [Sanofi Mid-Year Customer Event](https://www.brandcatalyser.com/show-case/sanofi-mid-year-customer-event/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [WorldFirst Conference Global Tour in Sydney](https://www.brandcatalyser.com/show-case/worldfirst-conference-global-tour-in-sydney/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [618 in Shanghai: Victoria's Brand Showcase](https://www.brandcatalyser.com/show-case/618-in-shanghai-victorias-brand-showcase/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [Bubs’ Ice Cream Delight: A Hit at Vietbaby Fair 2024](https://www.brandcatalyser.com/show-case/bubs-ice-cream-delight-a-hit-at-vietbaby-fair-2024/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [Alibaba E-commerce Exhibition (AliExpo) 2024](https://www.brandcatalyser.com/show-case/alibaba-ecommerce-exhibition-aliexpo-2024/) - The Alibaba E-Commerce Expo is Alibaba Group ANZ's event program in Australia connecting brands and small businesses from Australia and New Zealand to the growing market in South East Asia and China.
- [Sydney Opera House](https://www.brandcatalyser.com/show-case/sydney-opera-house/) - Brand Catalyser helps the Sydney Opera House manage Chinese social media, boosting cultural connections and ticket sales with platforms like LRB, Weibo, and WeChat.
- [Pepperstone Case Study​](https://www.brandcatalyser.com/show-case/pepperstone-case-study/) - Founded in 2010, Pepperstone as an Australian-based forex and CFD broker has been delivering trading services to clients across the global market.
- [SONICA Music Festival Case Study​](https://www.brandcatalyser.com/show-case/sonica-music-festival-case-study/) - SONICA is Music Festival celebrates Asian creativity and culture through a memorable event filled with music, dance and fun.SONICA featured a lineup of acclaimed international artists from a variety of genres. The artist hailed from Hong Kong, Singapore, South Korea and more, with genres spanning from R&B, Hip Hop, K-Pop to name a few.
- [Mycelium Case Study​](https://www.brandcatalyser.com/show-case/mycelium-case-study/) - Mycelium (formerly known as Tracer) is a decentralized autonomous organization (DAO), a type of bottom-up entity structure with no central authority but governed by smart contracts on a blockchain network (like Ethereum).
- [Samsara Media Report](https://www.brandcatalyser.com/show-case/samsara-media-report/) - Samsara, a duet between international dance artists Aakash Odedra (UK/India) and Hu Shenyuan (China) was premiered at Asia TOPA in March 2020. This beautifully filmed documentary invites us into a collaborative creative process which took 3 years as the artists came together in studios across the UK, China & Australia.
- [Colliers Property Solutions](https://www.brandcatalyser.com/show-case/colliers-property-solutions/) - Colliers is an investment company leading in diversified professional services. They provide expert advise to real estate occupiers, owners and investors. Brand Catalyser was tasked to raise interest from Chinese investors located in Australia as well as overseas to invest in Australian commercial properties.
- [Portfolio Approach Property Marketing – No. 8 Grattan Street](https://www.brandcatalyser.com/show-case/portfolio-approach-property-marketing-no-8-grattan-street/) - Established in 2005, Romano Property Group (RPG) specialises in the development of properties across various assets including medium-density residential, retail, commercial office, medical and many more, within the Melbourne metropolitan area.
- [Mirvac Property Solutions](https://www.brandcatalyser.com/show-case/mirvac-property-solutions/) - Mirvac is a world-class Australian property group with award winning development across the residential, retail, office & industrial, and build to rent sectors. Brand Catalyser was tasked to assist Mirvac in tapping to the Australian-Chinese community and the overseas market, particularly Hong Kong.
- [Let BioRevive Become a HERO](https://www.brandcatalyser.com/show-case/let-biorevive-become-a-hero/) - BioRevive is a proudly Australian-owned natural medicine and device company. BioRevive's mission is to create and distribute innovative and effective solutions to everyday maladies, in order to bring everyone an active, healthy and happy lifestyle.
- [A Win-Win for Video Platforms?](https://www.brandcatalyser.com/show-case/a-win-win-for-video-platforms/) - A Win-Win for Video Platforms？ A Win-Win for Video Platforms？ Douyin & iQiyi Coopration for iQiyi & Douyin On July 19th , Douyin and iQiyi reached a content licensing cooperation to use official long videos for short video creation. As soon as the news came out, sources said Tencent Video and Kuaishou would cooperate strategically
- [How MIXUE Achieve Differentiation Competitive Advantage and Win](https://www.brandcatalyser.com/show-case/how-mixue-achieve-differentiation-competitive-advantage-and-win/) - How MIXUE Achieve Differentiation Competitive Advantage and Win How MIXUE Achieve Differentiation Competitive Advantage and Win MIXUE Ice Cream & Tea The Success of MIXUE Ice Cream & Tea In this highly homogenized and highly competitive tea market, MIXUE Ice Cream & Tea has fully established a firm foothold in this market through its excellent
- [Oli6 Case Study](https://www.brandcatalyser.com/show-case/oli6-case-study/) - Oli6 is the Australian Nuchev Food company's brand of goat’s milk, enabling people to grow into their best selves. Providing products that are as natural as possible, Oli6’s goat’s milk formulas help with the digestions and immunities of babies.
- [Design Process Handbook](https://www.brandcatalyser.com/show-case/design-process-handbook/) - Brand Catalyser design team has finalised a Design Process for both internal and external stakeholders to follow, which is aiming to provide a clearer brief and execution plan for brands.
- [SEA Market Creative Case Study](https://www.brandcatalyser.com/show-case/sea-creative-case-study/) - Swisse is a global Multivitamin Supplement brand offering premium quality products that support and assist wellbeing and health. The Southeast Asia market seems to be a rising star after China for vitamins and supplement brands where the market is valued close to $10 billion. Following the worldwide expansion of Swisse, it is time to explore the wider Southeast Asia market and seek opportunities there.
- [HYDRODOL X 1937 Music Festival](https://www.brandcatalyser.com/show-case/hydrodol-x-1937-music/) - HYDRODOL is the best-selling wellbeing and hangover supplement in Australia. The brand aims to reinvigorate your today and celebrates the potential of tomorrow. With Brand Catalyser, HYDRODOL enters the Chinese market with vigor and gusto.
- [Swisse SEA Wellness So Easy Wave One Campaign](https://www.brandcatalyser.com/show-case/swisse-sea-wellness-so-easy-wave-one-campaign/) - Swisse is a global Multivitamin Supplement brand offering premium quality products that support and assist wellbeing and health. The Southeast Asia market seems to be a rising star after China for vitamins and supplement brands where the market is valued close to $10 billion. Following the worldwide expansion of Swisse, it is time to explore the wider Southeast Asia market and seek opportunities there.
- [Elementelle Probiotics Influencer Endorsement](https://www.brandcatalyser.com/show-case/elementelle-probiotics-influencer-endorsement/) - Elementelle Probiotics+, an Australian probiotics range, is designed to improve the health of millions of Australians affected by gut health problems. In 2021, it launched 3 new products, including Eczema Guardian, IBS Defence, and Women’s Health & PMS Balance.
- [Elementelle Probiotics New Product Launch Event](https://www.brandcatalyser.com/show-case/elementelle-probiotics-new-product-launch/) - Elementelle Probiotics+, an Australian probiotics range, is designed to improve the health of millions of Australians affected by gut health problems. In 2021, it launched 3 new products, including Eczema Guardian, IBS Defence, and Women’s Health & PMS Balance.
- [Leatherwood Bespoke Rosin in Chinese market](https://www.brandcatalyser.com/show-case/leatherwood-bespoke-rosin-in-chinese-market/) - Leatherwood Bespoke Rosin is an Australian brand founded by violinist Andrew Baker. I have been working with this brand since May 2020 till today. Leatherwood Bespoke Rosin has been sold in many countries and regions around the world, including China, and is very popular among professionals.
- [The Beauty Chef Case Study](https://www.brandcatalyser.com/show-case/the-beauty-chef-case-study/) - Intake supplement products, especially beauty supplement products, have become the most demand category among all other health related products. Meanwhile, this category has also become a global trend of consumption.
- [Sukin Short Video Marketing Solution](https://www.brandcatalyser.com/show-case/sukin-short-video-marketing-solution/) - Sukin is Australia's most beloved natural skincare brand. Meanwhile the short video trend in China is embodying the fast pace of modern lifestyle.
- [Brown Brothers Ads Campaign in Singapore Market](https://www.brandcatalyser.com/show-case/brown-brothers-in-singapore-market/) - Brown Brothers launched its brand in Singapore around 20 years ago. The Brown Brothers brand is positioned as a lifestyle brand with the aspiration to be the #1 Australian lifestyle wine in Singapore and the first choice of wine for our target consumers.
- [Servcorp Chinese Solutions](https://www.brandcatalyser.com/show-case/servcorp-chinese-solutions/) - Servcorp Chinese Solutions ABOUT SERVCORP CHINESE SOLUTIONS Content & Localisation | Performance Marketing | Social Media | Search Marketing Challenge Servcorp Chinese Solutions involved helping Servcorp, who required a strong, holistic approach in its Chinese marketing strategy, to gain an upper hand in this competitive market. Servcorp offers the world's finest workspace solution across 23 countries, 54
- [Wolf Group Annual Gala Dinner](https://www.brandcatalyser.com/show-case/wolf-group-annual-gala-dinner/) - Wolf Group Annual Gala Dinner ABOUT WOLF GROUP ANNUAL GALA DINNER Event & PR Challenge WOLF International Group is an Australian-owned property development and construction company. They are a bold and innovative company that are known to deliver a project from conception to completion with seamless communication along the way. Brand Catalyser was tasked with
- [MyFun WeChat Solutions](https://www.brandcatalyser.com/show-case/myfun-wechat-solutions/) - MyFun WeChat Solutions ABOUT MYFUN WECHAT SOLUTIONS Social Media Challenge With a myriad of property news and reports from various sources, obtaining the latest news about real estate becomes a hard task for new house buyers - especially with language barriers and little know-how about property terminology and legality. Brand Catalyser was tasked to assist
- [IronFish - The Art of Property Investment Webinar Campaign](https://www.brandcatalyser.com/show-case/ironfish-webinar-campaign/) - Ironfish is a property investment group that helps new investors and established investors in Australia to achieve financial wellbeing through personalised strategic property investment services.
- [TV production placement advertising - Hydrodol](https://www.brandcatalyser.com/show-case/tv-production-placement-advertising-hydrodol/) - TV production placement advertising is a marketing solution that integrates with media content. It is the strategic integration of marketing messages such as brands, products, or specific service content into television programmes by means of props, lines or background. Product placement allows products to become elements of the production in a way that is not very directly appealing, thus exposing the advertising message and achieving the purpose of marketing communication.
- [PR Seeding Case Study of Tutu Du Monde](https://www.brandcatalyser.com/show-case/pr-seeding-case-study-of-tutu-du-monde/) - Content PR Seeding is less about long term relations but aiming to spread awareness for Tutu Du Monde. Implement an omnichannel digital marketing strategy on social media especially on Weibo to boost brand awareness and create e-reputation.
- [CherryHill Orchards Market Research](https://www.brandcatalyser.com/show-case/cherryhill-orchards/) - CherryHill Orchards is a family-owned business with 80 years of history in Australia. Known as the “Smile” brand among Chinese distributors and consumers, their cherries have been sold in Australia and exported to many Asian countries and regions for years.
- [WeChat Red Packet, a new social game.](https://www.brandcatalyser.com/show-case/wechat-red-packet-en/) - WeChat Red Packet Cover Platform announced in December 2020 that it started to support individual creators and adjusted the customisation price from 10 RMB/ea to 1 RMB/ea, making it much more friendly for brands to take advantage of.
- [微信新玩法：微信红包](https://www.brandcatalyser.com/show-case/wechat-red-packet-cn/) - 2020年12月9日，微信红包封面开放平台宣布开始支持个人创作者，并且将定制价格从10元/个调整为1元/个，参与门槛大幅降低，收集红包封面便成为了一种新的社交游戏。
- [Harry Potter and the Cursed Child](https://www.brandcatalyser.com/show-case/harry-potter-and-the-cursed-child/) - Harry Potter and the Cursed Child is a spectacular production playing in Melbourne's historic Princess Theatre. Brand Catalyser was tasked to spread the word and help garner more attention to the performing arts scene in Melbourne from diverse audiences.
- [Montic SEO Solution](https://www.brandcatalyser.com/show-case/montic-seo-solution/) - MONTIC SEO SOLUTION ABOUT MONTICSEO SOLUTION SEO Challenge Montgomery International Consultant (Montic) is a premier migration, education and investment advisory firm dedicated to providing professional and outstanding services to our clients from China and other countries as a subsidiary company of Montgomery (Australia) Group. With nearly 18 years of professional experience, Montic has successfully helped
- [Alipay: COVID-19 Response Campaign](https://www.brandcatalyser.com/show-case/alipay-covid-19-response-campaign/) - Alipay: COVID-19 Response Campaign ABOUT ALIPAY CAMPAIGN Event & PR | KOL & Influencer | Performance Marketing | Social Media Challenge COVID-19 brought tremendous challenge to small-to-medium businesses, especially to restaurants who has to without dine-in patrons. However, many restaurants have already taken appropriate measures at reducing human contact. From food preparation in the kitchen
- [Natio Chinese Solutions](https://www.brandcatalyser.com/show-case/natio-chinese-solutions/) - Natio Chinese Solutions ABOUT NATIO CHINESE SOLUTIONS Performance Marketing | Social Media | KOL & Influencer Challenge Brand Catalyser has the pleasure of working with Natio, an Australian, family-owned natural beauty-care brand. It has grown to become an iconic Australian brand offering multiple types of products across different categories. With premium quality, Natio provides natural
- [Brown Brothers Campaign](https://www.brandcatalyser.com/show-case/brown-brothers-campaign/) - Brown Brothers Chinese Campaign ABOUT BROWN BROTHERS CHINESE CAMPAIGN Performance Marketing | Social Media | KOL & Influencer Challenge Brand Catalyser was appointed by Brown Brothers to promote the famous winemaker's sweet red wine range to Chinese audiences in Australia. To explore a new market in Australia and unearth the preferences and sentiments towards sweet
- [Deakin University](https://www.brandcatalyser.com/show-case/deakin-university/) - Deakin University Chinese Solutions ABOUT DEAKIN UNIVERSITY CHINESE SOLUTIONS Conteny & Localisation | Performance Marketing | Social Media Challenge Deakin University is a public university in Victoria, Australia with multiple campuses. Being one of the top 1% of universities worldwide and ranked among Australia's top 10 universities, Deakin is also one of the fastest growing
- [Sennheiser WeChat Moment](https://www.brandcatalyser.com/show-case/sennheiser-wechat-moment/) - Sennheiser WeChat Moment ABOUT SENNHEISER WECHAT MOMENT Performance Marketing | Social Media Challenge Sennheiser is an internationally lauded company that expertly designs and produces audio equipment for personal and professional use. In conjunction with Boxing Day, the Sennheiser WeChat Moment case required Brand Catalyser to introduce the new range of wireless, headphones and earbuds to
- [Growland Social Media](https://www.brandcatalyser.com/show-case/growland-social-media/) - Growland Social Media ABOUT GROWLAND SOCIAL MEDIA Social Media Challenge Growland is a newly established property developer with a fresh brand position, but little awareness in the public. With many prestigious projects underway, Growland social media required Brand Catalyser to help them establish a strong branding proposition and social presence to position itself in the
- [Marigold by Growland](https://www.brandcatalyser.com/show-case/marigold-by-growland/) - Marigold by Growland ABOUT MARIGOLD BY GROWLAND Event & PR Challenge MARIGOLD by Growland offers a broad range of lot sizes and layouts for residents who are ready to build their forever home in a safe, connected environment encompassing 900 lots which have been carefully master-planned across 60 hectares of natural beauty. Brand Catalyser is
- [Alibaba 11.11 Shopping Festival](https://www.brandcatalyser.com/show-case/alibaba-11-11-shopping-festival/) - Alibaba 11.11 Shopping Festival ABOUT ALIBABA 11.11 SHOPPING FESTIVAL Event & PR | KOL & Influencer Challenge 11.11 is the biggest event of the year to Alibaba. The Alibaba 11.11 shopping festival is a phenomenal global event that breaks records every year by offering true values from thousands of brands to customers across the globe
- [Alibaba x PurCotton Launch in ANZ](https://www.brandcatalyser.com/show-case/alibaba-x-purcotton-launch-in-anz/) - Alibaba x PurCotton Launch in ANZ ABOUT ALIBABA X PURCOTTON LAUNCH IN ANZ Social Media | Performance Marketing | KOL & Influencer Challenge PurCotton is a reputable brand for cotton products in China. Its revolutionary non-woven fabric with 100% natural cotton is especially popular for its allergy-friendly features and deep cleansing properties. With PurCotton launching
- [GO Healthy Chinese Solutions](https://www.brandcatalyser.com/show-case/go-healthy-chinese-solutions/) - GO Healthy Chinese Solutions ABOUT GO HEALTHY CHINESE SOLUTIONS Social Media | Performance Marketing | Search Marketing | KOL and Influencer Challenge GO Healthy is the number 1 Vitamin brand in New Zealand. Go Healthy Chinese Solutions required Brand Catalyser to help them expand their market share within Chinese communities. Taking pride in all of its
- [Vitaco Nutrition](https://www.brandcatalyser.com/show-case/vitaco-nutrition/) - Vitaco Nutrition ABOUT VITACO NUTRITION Search Marketing | KOL & Influencer | Social Media Challenge The nutrition market in the China is highly saturated and crowded - especially with Australian brands for its high-quality genuine ingredients. Nutra-Life is a long-standing brand with a proud heritage of 50 years in Australia. Brand Catalyser was tasked to help

## Categories

- [Brand Catalyser News](https://www.brandcatalyser.com/category/news/) - Get the latest updates, case studies, and marketing insights from Brand Catalyser. See how we drive global brand success in China and Southeast Asia.
- [Industry Reports](https://www.brandcatalyser.com/category/industry-reports/) - Access regular industry reports on China and Southeast Asia. Stay ahead with insights on retail trends, consumer behavior, and market entry opportunities.
- [China Market Knowledge Share](https://www.brandcatalyser.com/category/china-market-knowledge-share/) - Gain expert insights on China’s retail market, consumer behavior, and entry strategies. Learn how to grow your brand with Brand Catalyser’s proven expertise.
- [Southeast Asian Markets Knowledge Share](https://www.brandcatalyser.com/category/sea-markets-knowledge-share/) - Discover key insights into Southeast Asia’s retail market. Explore consumer trends, marketing strategies, and entry opportunities for your brand’s expansion.
- [Go-To-Market Solutions](https://www.brandcatalyser.com/category/go-to-market-solutions/) - Launch your brand in Asia with tailored go-to-market solutions. Brand Catalyser helps you succeed in China and Southeast Asia with strategy, marketing, and distribution.

## Tags

- [strategy-guide](https://www.brandcatalyser.com/tag/strategy-guide/)
- [australian-business](https://www.brandcatalyser.com/tag/australian-business/)
- [high-quality chinese brands](https://www.brandcatalyser.com/tag/high-quality-chinese-brands/)
- [brandcatalyser-office](https://www.brandcatalyser.com/tag/brandcatalyser-office/)
- [new-market-entry](https://www.brandcatalyser.com/tag/new-market-entry/)
- [wine-export-to-china](https://www.brandcatalyser.com/tag/wine-export-to-china/)
- [vietnam market-platform strategy](https://www.brandcatalyser.com/tag/vietnam-market-platform-strategy/)
- [viral marketing-emotional engagement - brand catalyser](https://www.brandcatalyser.com/tag/viral-marketing-emotional-engagement-brand-catalyser/)
- [brandcatalyser- wine victoria- china ecommerce](https://www.brandcatalyser.com/tag/brandcatalyser-wine-victoria-china-ecommerce/)
- [aliExpo 2024- global ecommerce](https://www.brandcatalyser.com/tag/aliexpo-2024-global-ecommerce/)
- [brandcatalyser- global tourism -tourism marketing](https://www.brandcatalyser.com/tag/brandcatalyser-global-tourism-tourism-marketing/)
- [vietnam market - consumer trends](https://www.brandcatalyser.com/tag/vietnam-market-consumer-trends/)
- [market entry-growth strategy](https://www.brandcatalyser.com/tag/market-entry-growth-strategy/)
- [vietnam-market-brand -growth-ecommerce-strategy](https://www.brandcatalyser.com/tag/vietnam-market-brand-growth-ecommerce-strategy/)
- [aliexpo2024 -global showcase -ecommerce expo](https://www.brandcatalyser.com/tag/aliexpo2024-global-showcase-ecommerce-expo/)
- [malaysia consumer trends- functional foods - brand strategy](https://www.brandcatalyser.com/tag/malaysia-consumer-trends-functional-foods-brand-strategy/)
- [brand positioning -business growth -marketing strategy](https://www.brandcatalyser.com/tag/brand-positioning-business-growth-marketing-strategy/)
- [brand assessment-brand equity-marketing strategy](https://www.brandcatalyser.com/tag/brand-assessment-brand-equity-marketing-strategy/)
- [consumer behaviour - marketing success- customer insights](https://www.brandcatalyser.com/tag/consumer-behaviour-marketing-success-customer-insights/)
- [3D billboards-brand symbols-visual marketing](https://www.brandcatalyser.com/tag/3d-billboards-brand-symbols-visual-marketing/)
- [anime collaboration- brand fandom-cultural marketing](https://www.brandcatalyser.com/tag/anime-collaboration-brand-fandom-cultural-marketing/)
- [food culture-brand obsession- melbourne eats](https://www.brandcatalyser.com/tag/food-culture-brand-obsession-melbourne-eats/)
- [POP MART- gen Z Marketing-blind box culture](https://www.brandcatalyser.com/tag/pop-mart-gen-z-marketing-blind-box-culture/)
- [little red book-brand growth-social commerce](https://www.brandcatalyser.com/tag/little-red-book-brand-growth-social-commerce/)
- [lunar new year marketing-brand story telling - bottega veneta](https://www.brandcatalyser.com/tag/lunar-new-year-marketing-brand-story-telling-bottega-veneta/)
- [market strategy- SWOT analysis](https://www.brandcatalyser.com/tag/market-strategy-swot-analysis/)
- [market segmentation-targeted marketing-brand strategy](https://www.brandcatalyser.com/tag/market-segmentation-targeted-marketing-brand-strategy/)
- [southeast asia ecommerce - digital commerce growth](https://www.brandcatalyser.com/tag/southeast-asia-ecommerce-digital-commerce-growth/)
- [AIGC-targeted marketing-aIin marketing](https://www.brandcatalyser.com/tag/aigc-targeted-marketing-aiin-marketing/)
- [beauty market expansion- cosmoprof asia 2022-brandcatalyser](https://www.brandcatalyser.com/tag/beauty-market-expansion-cosmoprof-asia-2022-brandcatalyser/)
- [art fashion collaboration-luxury brand marketing-YayoiKusama-LV](https://www.brandcatalyser.com/tag/art-fashion-collaboration-luxury-brand-marketing-yayoikusama-lv/)
- [brand collaboration-CNY marketing-SKIIxwhite rabbit](https://www.brandcatalyser.com/tag/brand-collaboration-cny-marketing-skiixwhite-rabbit/)
- [wechat video ads-native advertising-social commerce](https://www.brandcatalyser.com/tag/wechat-video-ads-native-advertising-social-commerce/)
- [smallbiz young hero awards -brandCatalyser-marketing excellence](https://www.brandcatalyser.com/tag/smallbiz-young-hero-awards-brandcatalyser-marketing-excellence/)
- [vietnam genZ - facebook communities-genZ marketing trends](https://www.brandcatalyser.com/tag/vietnam-genz-facebook-communities-genz-marketing-trends/)
- [tmall global mini store-cross border ecommerce-brandcatalyser-webinar](https://www.brandcatalyser.com/tag/tmall-global-mini-store-cross-border-ecommerce-brandcatalyser-webinar/)
- [little red book marketing-china digital strategy](https://www.brandcatalyser.com/tag/little-red-book-marketing-china-digital-strategy/)
- [weibo marketing - china social media strategy](https://www.brandcatalyser.com/tag/weibo-marketing-china-social-media-strategy/)
- [wechat marketing-china brand strategy-digital engagement](https://www.brandcatalyser.com/tag/wechat-marketing-china-brand-strategy-digital-engagement/)
- [brandcatalyser bootcamp-marketing internship-creative careers](https://www.brandcatalyser.com/tag/brandcatalyser-bootcamp-marketing-internship-creative-careers/)
- [post covid retail-china consumer trends](https://www.brandcatalyser.com/tag/post-covid-retail-china-consumer-trends/)

## Show Case Categories

- [Social Media](https://www.brandcatalyser.com/show-case-category/social-media/)
- [Search Marketing](https://www.brandcatalyser.com/show-case-category/search-marketing/)
- [Performance Marketing](https://www.brandcatalyser.com/show-case-category/performance-marketing/)
- [Event & PR](https://www.brandcatalyser.com/show-case-category/event-pr/)
- [KOL & Influencer](https://www.brandcatalyser.com/show-case-category/kol-influencer/)
- [Content Localisation](https://www.brandcatalyser.com/show-case-category/content-localisation/)
- [Market Research](https://www.brandcatalyser.com/show-case-category/market-research/)
- [Property](https://www.brandcatalyser.com/show-case-category/property/)
- [Southeast Asian Market](https://www.brandcatalyser.com/show-case-category/southeast-asian-market/)
- [Design](https://www.brandcatalyser.com/show-case-category/design/)