Know more about Christie Ding

Christie Ding

Christie Ding

Co-founder / Head of Client Solutions
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Experience


Christie Ding is an accomplished professional with a 16+ years career in the advertising sector. Her extensive experience includes a prominent role as the Head of Client Solutions at Brand Catalyser, where she has played a pivotal role in developing top-level strategies for brands and managing diverse teams. Throughout her career, Christie has consistently achieved excellence and earned accolades for her contributions to brand building and market entry strategies.

Prior to her current role at Brand Catalyser, Christie worked as Client Advisory Manager at three large global agency groups, including IPG Mediabrands, Omnicom Media Group, Publicis Groupe, helping Australian business with overall marketing strategy and planning across digital and traditional media channels. Her robust skill set in stakeholder management has positioned her as the primary point of contact for numerous premium companies, brands, and government bodies.


As the co-founder and head of client solutions of Brand Catalyser, a leading Go-to-Market Consulting & Marketing agency, Christie brings over 16+ years of industry experience to deliver innovative, effective, and tailored distribution and marketing solutions. From start-ups to global enterprises, she empowers businesses to break through barriers, explore new market opportunities, and build impactful market growth strategies, with a strong focus on establishing businesses in ASEAN markets, driving growth from 0 to 1, 1 to 10, and 10 to 100+.

Christie Ding is also a seasoned FMCG-focused advisor specializing in strategy, market growth, and commercial performance improvement. Her expertise spans business strategy, market entry, commercial and financial modeling, sales transformation, and brand marketing, helping businesses unlock new growth potential and achieve long-term success. 
 
Working closely with CEOs, CMOs, founders, and executive teams, Christie strengthens in-house capabilities, guiding innovative scale-ups and global brands through periods of growth, transformation, and regeneration. Her approach fosters pathways to innovation and sustainable commercial success, particularly for businesses entering and thriving in the Asian markets. 

Key Ares Of Expertise


  • Global Brand Strategy:
    Christie has a passion for driving business growth through the development of global brand strategies that resonate with diverse audiences.
  • Business Innovation:
    She is recognised for her strategic vision, contributing to the transformation of businesses and positioning them as leaders in their respective industries.
  • Business Development and Sales:
    Christie's proficiency in business development and sales is evident in her commitment to delivering high-quality work that significantly impacts clients' businesses.
  • Stakeholder Management:
    She excels in effective stakeholder management, facilitating successful collaborations across diverse teams to drive strategic initiatives.
  • B2B & Trade Channel Partnerships:
    Christie brings extensive experience in collaborating with trade partners, demonstrating a profound understanding of effective strategies for engaging with travel trade within the travel industry.

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